Knowledge Center

Three Years of Web Chat at Americollect

Shawn Gretz,

Can’t I just text you?”…. asked our 14 year-old babysitter. It is not surprising she would ask us this question according to a recent survey by OpenMarket. When given the choice between being able only to text versus call on their mobile phone, a whopping 75 percent of millennials chose texting over talking. As younger generations grow-up with the technology of today, communication by text is becoming the preferred method. It turns out that both introverts and extroverts are apprehensive of phone calls these days. The reluctance to talk on the phone is born out of the fear that you will not be able to represent yourself well in a phone conversation, which causes stress especially in sensitive conversations about medical bills. Individuals today will happily online-chat away to avoid the dial-fright!

This is why three years ago, Americollect invested in our next channel of communication – Web Chats. We decided to provide a better patient experience by making it easier for patients to chat with Americollect online. The great thing about Web Chats is that we can still verify the identity of the patient with dual authentication along with following all the regulations of the Fair Debt Collections Practices Act (FDCPA) in regards to all notifications.

By the end of 2018, we are trending to receive over 1,000 communications per month with patients. Currently just over 50% of our communications are promises to pay with simple questions on how to pay and/or arranging payment plans. We have collected an average of $47,000 per month over the last three months over Web Chats.

We are in the beginning stages of rolling this technology out to our early out clients as well to ensure the best patient experience as a 1st party operating in the name of the health system.

Below is a snap shot of a recent conversation clearing up a balance of $168.89.

[11:51 AM] Jody has joined the room.

[11:51 AM] Mary H has joined the room.

[11:51 AM] Mary H: Hello. My name is Mary. I will be happy to help you, today. One moment while I look up your account.

[11:51 AM] Jody: Ok

[11:51 AM] Mary H: What is the phone number we tried to reach you at?

[11:51 AM] Jody: XXX-XXX-XXXX

[11:52 AM] Mary H: What is our date of birth?

[11:51 AM] Jody: XX/XX/XXXX

[11:53 AM] Mary H: For future reference, your file number is XXXXX. Your current balance is $168.89. This is an attempt to collect a debt from a debt collection agency and any information obtained will be used for that purpose.

[11:55 AM] Jody: Ok, what can I do to get this cleared up?

[11:56 AM] Mary H: You can set that payment up online right now at The following is your login information. They are case sensitive.


Password: XXXXX

[11:56 AM] Mary H: I will stay in chat in case you have questions about logging on.

[11:56 AM] Jody: Ok, I will do that now.

[11:57 AM] Mary H: 🙂

[11:57 AM] Jody: Will I be able to make payments? I won’t be able to pay the entire amount at once.

[11:59 AM] Mary H: You can certainly do that. The first payment option is payments of $56.30. Or, if you are able to pay half down of $84.45, then your payments would be $28.15 after that half down.

[12:00 PM] Jody: I made a $25 payment.

[12:01 PM] Mary H: This account is due to list on your credit file by  4/13/2018, so you do have some time to get it cleared up before it would list.

[12:01 PM] Jody: I will most certainly have it cleared long before that.

[12:01 PM] Mary H: Sounds good! 🙂 Is there anything else that I can help you with today?

[12:03 PM] Jody: Ok, thank you. You have been of great assistance and thank you for being patient with me getting this taken care of. Have a great day.

[12:04 PM] Mary H: You are so very welcome, Jody. You have a good day, as well. Thank you for taking the time to discuss your account today. I was happy to assist you with any questions or concerns you had. If you are in need of additional assistance, please feel free to contact me again via chat, or call my office at 888-682-0396, Monday – Friday 7:00am – 11:00pm, Saturday 8:00am – 5:00pm CST.  For residents of Wisconsin: This collection agency is licensed by the Division of Banking in the Wisconsin Department of Financial Institutions,

[12:05 PM] Jody has left the room.

This quick Web Chat conversation with the patient resulted in payment of our clients’ account, and the patient being able to take care of this bill when it works best for them, in a way that is easy for them to use. Up next on our channel of communication is solving for texting while staying compliant with the regulations!

The Last Resort

Shawn Gretz,

“The Last Resort” is a saying that describes the only option left on the table. It is when everything else has failed. It is the least preferential (and in some states for healthcare collections not allowed) option.  But…in our opinions, it is worth pursuing if done right and gone through a stringent well documented process as it has the ability to change the present and train a patient for the future. At Americollect, we consider legal actions for collections a “last resort” to recovery if used ethically and legally, but before you become close minded to this option, let me ask that if I promised you that I could collect 87% of accounts would it change your mind? This is the case for the subset of accounts that Americollect takes legal action on.  The reason for such success in collecting these accounts comes down to the process Americollect puts in place before we ever consider sending a suit authorization to our clients.

Before we begin discussing, let’s look at what we feel is the wrong way to pursue legal.

  1. Legal Logo Statement – The quickest way some of our competitors increase their fees for collections is to have a healthcare provider sign a suit authorization and transfer an account to a legal law firm to send a statement to a patient. The statement/logo from the law firm is the scare tactic to try and collect the account. That letter will cost $0.60-$0.70 to send but will double the amount you pay for collection services. This is where the benefit of this statement goes away along with “scrubbing” the account for the correct patients to send this statement to. The bad publicity a hospital can receive by sending these statements to “every” patient will outweigh any recovery you will receive from it.
  1. Who Is Picking Your Battles – Any collector can let their emotions get the best of them and flip the work queue and sue a patient who was been disrespectful on the phone or argumentative about the service that has been provided. When you allow a collector’s emotions to get the best of them it creates the complex or competitive law suits where the cost to defend the suit against this patient will outweigh any benefit to collect the account. This is where the collector needs to be removed from the decision of which accounts are sued.

Americollect’s believes the right way to collect is for the collection agency to maintain the account and continue to be the call center while continuing to try to collect using stipulated agreements and any method possible before, during, and after the legal action occurs. This allows Americollect to control the patient experiences while the legal experts from each individual state use their expertise to take legal action. Below is our step-by-step process:

  1. Ridiculously Nice Collector Refers Accounts to Legal Team: Criteria for Ridiculously Nice Collector to refer an account:
  • The patient will have the ability to pay, but is choosing not to pay.
  • The patient will have defaulted on broken promises.
  • The patient is employed and worthy of garnishment (if legally available by state).
  • The collector does not believe the patient indigent or ill.
  • The patient is not highly disputing the bill or quality of services.
  • The patient owns property.
  • The patient has a minimum balance of $500.
  1. Legal Team Pre-Possible Suit Process: During this process, a more detailed check is done before we send our clients a suit authorization.
  • Minimum length of time listed based on Section 501(r)(6) IRS issued Notice 2011-52 to prevent extraordinary collection activities occurring before 240 days from the date of the first post discharged statement.
  • Bankruptcy scrub.
  • Formal employment verification.
  • Check if the spouse can also be included in the suit.
  • Active duty military at any point of account.
  • Credit score is checked for above the median.
  • Valuation of home is checked for above the median.
  • Child support payment check is completed.
  1. Suit authorization requested from our client.
  • Americollect matches subsequent referrals with the same defendant before suit.
  1. Legal Team Summons Steps: Once we get the signed suit authorization back, the following steps are completed to send a created packet over to the selected attorney’s office.
  • Documents signed suit authorization
  • Second verification of Step 2 -Pre-Legal Steps.
  • Final employment verification.
  • Sends to attorney for validation letter.
  • Creates, images, and prints itemized statement.
  • Redacts itemized statement.
  • Follows return date for entry of judgment.
  1. Process the account and all information to attorney of choice with a full reconciliation of all accounts to ensure timely filling of lawsuit.
  1. Post Judgment Steps: Once the judgment is entered, the following steps are completed.
  • The judgment is docketed as a lien in the county in which the judgment is taken.
  • If the patient has not called to set up a payment arrangement, a garnishment is filed against their wages.
  • Extended garnishments are sent to patients to sign. This saves them additional court costs.
  • Garnish bank accounts if needed.

The right way to use legal action results in 87% success for Americollect to collect the account. The bigger success is the ability to reeducate patients about the priority to pay their medical bills. Medical has regularly been found as one of the last bills patients will pay. While we don’t like to use legal action, we do feel there is a benefit to use it as a “last resort”.

Mr. ROBOto

Shawn Gretz,

“The problem is plain to see, too much technology. Machines to save our lives, Machines de-humanize.”

Thank you Styx for the wonderful lyrics from Mr. Roboto to start a conversation about Robo-calls and the newest challenge for those of us looking to communicate with phones now protected by “robo-blockers.” Apple’s – App Store tells you just how big this challenge will be in the very near future. In October 2017, an app called Robo-Killer was introduced to the fanfare of many. As of January 2018, the app has been downloaded 12,900 times. The worst news for the call center industry is that this and several other “robo-blocker” apps combined together have over 150,000 downloads.

So what is a Robo-blocker app? Since early 2017, the Federal Communication Commission (FCC) has been working with tele-providers to start tracking robo-calls. They have created an entire database that is available to the public. This database has created a market for apps that intercept the call the moment your phone rings, and runs it through the database.

The database will:
1. Block any known spam numbers;
2. Notify you in the CallerID of any likely spam calls; or
3. Allow the call to come through.

If a person determines the call was spam, the app allows that person to mark the call as spam and block the call from future attempts. This information is then reported to the database, crowd-sourcing what numbers are unwanted calls. The app then blocks unwanted calls for all users of the app. Brilliant right?

Well, not so fast. Americollect has been tracking our numbers in this database along with our early out client’s numbers, and the scary challenge is that legitimate numbers are being marked as spam. Imagine if all numbers you own are one day blocked from appointment reminders, pre-surgery authorization calls, calls from your doctors to relay test results, or in our case calls to try to communicate about patients’ balances. The lost revenue in missed appointments alone should be scary to any healthcare system.

So what to do?

1. Assign an individual to continually check the FCC’s database to ensure your telephone number is not reported to this database. If your number happens to be one that is blocked, the FCC does allow for you to report that your number is a legitimate business.
2. Download as many of the apps as possible and double check to see if your numbers are being blocked by calling your cell phone.
3. Start gathering emails NOW!
4. Request the ability to text your patients.
5. Ask for as many phone numbers as you possibly can.

If you have any questions regarding this article, please contact



Americollect Recognized as a Best Call Center to Work For Ten Years in a Row

For the tenth consecutive year, Americollect has received the honor of being selected as a “Best Call Center to Work For” by insideARM. Americollect ranked #3 in the nation for large companies (150+ employees).

“Ten consecutive years is powerful evidence that Americollect is a great place to work,” stated Kenlyn T. Gretz, Americollect CEO. “I truly believe that a company that values culture attracts similar-minded people to work together.  If you love work, then come to work with others that love work!”

The Best Call Center to Work For program was established by insideARM, the leading independent news and information provider for the Accounts Receivable Management industry, to celebrate excellence among call center work environments in customer care, collections, and outsourcing. It is administered by Best Companies Group, which conducts over 40 local, national, and industry “Best Places” programs each year.

Companies from across the U.S. participated in a two-part survey process to determine the Best Call Centers to Work For. The first part consisted of evaluating each nominated company’s workplace policies, practices, and demographics. The second part consisted of an employee survey to measure the employee experience. The combined scores determined the top companies and the final ranking. Best Companies Group managed the overall registration, survey and analysis process and determined the final rankings.

“This award is especially gratifying because they use an employee survey as a major part of the evaluation process,” stated Gretz. “Our culture is strongly rooted in fostering growth, learning, and success. We believe that if our co-workers are satisfied with and enjoy their jobs, company success will be inevitable.”

Americollect partners with healthcare systems nationwide operating two divisions: one serving as a hospital’s customer service team, and the other as a healthcare collection agency.  They provide a better patient experience by being Ridiculously Nice.

Americollect Announces Employer Match to 529 College Savings Plan Offering

Americollect is now offering a 529 College Savings Plan to eligible employees and providing employer contributions through payroll deduction to those who participate.

A 529 plan is a qualified tax-advantage savings plan designed to encourage saving for future college expenses. 529 plans, legally known as “qualified tuition plans,” are sponsored by states, state agencies, or educational institutions and are authorized by Section 529 of the Internal Revenue Code. Contributions and earnings from 529 college savings plans are to be used for education-related expenses.

College is an investment in a child’s future. According to a study by Sallie Mae, 92% of parents believe their children will attend college, but only 57% are putting money away for their kids’ college fund.

By starting to save early, parents can help ease the financial burden for their child. It also helps to avoid taking on debt that can restrict a student’s ability to start on the right financial foot as a young adult. Starting a college savings for a child early in life helps instill the importance of saving money to buy something as opposed to relying on debt.

Americollect is partnering with Edvest to help their employees save for future college expenses and will match dollar for dollar up to $500 per employee per calendar year. Employees are eligible to receive employer contributions following 90 days of employment with the company.

“The addition of the 529 Savings Plan is another step in building our secondary education benefit bundle of Tuition Reimbursement and the Americollect Family Scholarship Fund,” said Kenlyn T. Gretz, Americollect President and CEO. “Our benefits offering reflects all the things we value as a company. And we value family. It is our culture.”

Americollect partners with healthcare systems nationwide. We operate two divisions: one serving as a hospital’s customer service team and the other as a healthcare collection agency. Our team provides a better patient experience by being Ridiculously Nice.

A Tale of Two Early Outs

Nick McLaughlin,
Ridiculously Nice Sales and Business Development

It was the best of plans, it was the worst of plans, it was the age of rising deductibles, it was the age of shrinking budgets, it was the epoch… I had to look up what the word “epoch” meant, so I’ll stop there! Shout out to Charles Dickens for letting me play on his epic opening of A Tale of Two Cities to begin this article on how I’ve seen Early Out Collection Services work brilliantly to improve the patient experience for hospitals and health systems, reduce A/R Days, and accelerate cash flow, and how I’ve seen it turn into a total nightmare if the program is not set up properly, or the wrong partner is hired. If you’d like to skip the rest of this article, here’s the best advice I have to give: do everything you can to simplify your patients’ experience with your billing process. That focus will send you down a successful path.

The Story

Hospitals and health systems have been going down the path of “do more with less” for a long time now, and one result of that is that resources have been focused on higher yield activities like insurance claim follow up, rather than collecting self-pay balances. Now that the average annual deductible for a family health insurance plan is over $8,000, patients are paying much closer attention to their medical bills. This results in many more patient calls with questions on their bills, financial assistance availability, and options for payment. When this increased demand for customer service attention meets a shortage of in-house talent able to answer patient questions, hold times and call abandonment rates increase to unacceptable levels, patients get frustrated, and the experience the patient just had with your facility can get spoiled no matter how wonderful their care. Not to mention that with growing deductibles comes an increased risk of revenue leakage. We know that the longer an account goes unpaid, the less likely we are to collect it, so adequate follow up is more important now than ever.

That’s where an Early Out partner can come in and be a big help in handling those inbound call questions, keeping hold times low, following up on unpaid accounts in a timely manner, and streamlining communication and account resolution for patients. That said, there is a lot at stake with an Early Out partnership, especially since the company you hire represents your hospital(s) directly, so be careful to avoid these pitfalls we have run into that compromise the patient experience, and result in way too much time spent with unhappy patients.

Early Out Pitfall #1 – “Day 45”

One way to set up an Early Out partnership is to place accounts with that company 45 days after the first bill goes out. The first bill has the phone number of the hospital’s business office on it, but the subsequent bills sent out by the Early Out partner often look very different and have the phone number for their office, not the hospital. The biggest problem with this arrangement is that a patient can have an account with the Early Out company, and another bill still at the hospital, and would have to speak with two different business offices to resolve both balances, even though both places said they were the business office of the same hospital.

To avoid this issue, place all self-pay balances with your early out partner the day the accounts drop to self-pay. We also highly recommend that all statements sent to patients come from the same statement vendor, whether that’s the one you currently have in place, or the one the Early Out partner uses. That way they look like bills the patient has received before and they don’t think they may be receiving a scam attempt.

Early Out Pitfall #2 – Multiple Early Out Partners

Most hospitals across the country use multiple partners for bad debt collections in order to compare performance and have a backup plan if one of the agencies starts falling behind. When it comes to Early Out, those benefits need to be weighed against the benefits of presenting a unified business office experience to your patients. Many households these days have multiple last names due to an increased number of blended families and changes in societal norms. If you have two partners for early out, and accounts are alpha split by last name, a good number of your patients could have to talk with one Early Out partner for one family member’s accounts, and another Early Out partner for another family member’s accounts; a huge source of patient dissatisfaction.

We highly recommend only using one Early Out partner. In order to manage performance, I encourage you to hold them to call center customer service metrics such as call abandonment rate (under 5%) and percentage of calls that wait less than 30 seconds before being answered (70% or higher), as well as monitoring a monthly activity report of inbound calls received, outbound calls made, statements sent (if applicable), and of course, dollars collected.

The moral of the story is this, avoid these two common pitfalls by simplifying the patient experience with your business office, and you’ll be rewarded by happy patients, higher collections, and higher patient loyalty for years to come. Make it as easy as possible for them to get answers to their questions and resolve their self-pay balances, and good things happen. From the patient’s perspective, paying for healthcare services is already a very stressful experience. Help them help you strengthen your bottom line by devoting the thought and resources required to offer an awesome patient experience!

Americollect Announced as Large Business of the Year by Chamber of Manitowoc County

Americollect was named the Large Business of the Year on Tuesday night at the 101st Annual Dinner and Meeting of The Chamber of Manitowoc County; which was held at the Holiday Inn in Manitowoc.

Americollect has experienced continued growth under Kenlyn T. Gretz’s leadership and has grown from 12 employees in 1999 to more than 250 employees today. “Our consistent growth over the years can be directly contributed to our hardworking team members at Americollect. Our team really shows passion for what they do. Team members work closely with patients to help them resolve their medical debt. They show compassion and understanding and are truly living out our Ridiculously Nice commitment,” stated Kenlyn T. Gretz, President and CEO of Americollect.

The culture at Americollect is another aspect of the company that plays a crucial role in their growth. “Our culture is very unique and it means a great deal to us. We put time and effort into the culture to ensure it is always being strengthened. We have a culture of passion. Passion for our work, and passion for the team that we work with,” stated Gretz. “Our culture is the glue of what keeps our company moving towards one common goal, helping others reach their goals of paying off their medical debt. Our culture is one of family and love.”

Americollect is currently on a mission to change the way collection agencies are viewed. Gretz stated, “By using our Ridiculously Nice approach we are demonstrating to patients, clients and others that we are here to help. It brings us joy to see patients reach their goals of making that last payment.”

Question and Answers

We have created a new section in our newsletter to share our questions and answers from our clients or questions we ask of our peer-network for our clients. We hope you find these as helpful! These questions have been shortened and removed de-identified.

Question 1: “I have a question in regards to 501r and the requirement of not asking for payment of prior balances at the time of registration and advice”

Answer 1: The trick comes down to determining “emergency or medically necessary”.

Here are the three ways that I know people are asking for money:

1. Some registration areas you may be able to classify as “non-emergency or medically necessary” with a policy to allow them to request money on past balance.
2. I have heard some facilities are asking the question “is this appointment an emergency, medically necessary, preventive, or just an illness” and if the patient answers is “no” they document, then they ask for the past due balances.
3. Finally, you can ask for money on past due balances if you immediately offer financial assistance application and offer to help them fill it out.

Question 2:
“I have a question on returned mail as it relates to the 501r requirements for ECAs. It has come up recently that a statement was returned. Currently we have Epic workflow to immediately send to bad debt approval Work-queue.

Per our policy, we have language regarding the guarantor’s responsibility of providing the correct mailing address but don’t specifically refer to it as returned mail as the indicator that we don’t have a correct mailing address. Do you think we are ok to send the accounts to collections upon the first returned mail (per our policy) assuming it is past the 120 days from the first post-discharge statement?”

Background: Americollect has recommended adding, (It is the patient’s obligation to provide a correct mailing address at the time of service or upon moving. If an account does not have a valid address, the determination for “Reasonable Effort” will have been made.) to the billing and collection policy to address statements and final notices that are mail returns.

Answer 2: Yes.
1. You are following your policy.
2. Americollect has built controls in place to ensure that we wouldn’t do ECA (specifically credit bureau reporting) until 120 days after the first statement. We do this by using the Epic data file and extracting the date of patient responsibility, date of last payment, or date of service and correctly add the additional number of days to each one of those accordingly.

Question 3: XYZ Health is also looking at using our collection prediction score to cancel accounts off as presumptively eligible for financial assistance. The question is when to presumptively qualify. Their controller is having issue with writing off the account as bad debt (accounting wise) and then reversing from bad debt and then applying financial assistance to rebuckets for accounting.

Would you mind sharing if you actually reverse the bad debt accounting bucket and then reapply as financial assistance accounting wise. And then a follow-up, what do you do when the “books” have closed for a year?

Answer 3:
Yes, we do just that! The account is originally written off to bad debt. Upon reclassification (per policy definition), the account has a negative transaction posts to bad debt and the balance is moved to charity care on the general ledger. These are not prior period adjustments. They are run through current period as the change is based on current information that was not known at the time of the write off (and in some cases, circumstances have changed, such as the guarantor is deceased).

Here was the background provided as part of a memo/documentation to our controller for our change in policy in 2013. Whether the accounts are processed through the revenue cycle system or just as a general ledger transfer would depend on the age of the accounts.

HFMA Guidance:
Bad debt results from the unwillingness of a patient to pay, whereas charity service is provided to a patient with demonstrated inability to pay. HFMA’s P&P Board Statement 15, Section 4.1 advises that “in some cases, [charity] eligibility is readily apparent, while in other cases, investigation is required to determine eligibility, particularly when the patient has limited ability or willingness to provide needed information.” [Emphasis added]

In cases where the patient never requests financial assistance, or is unwilling/unable to provide the needed financial information, the account defaults to bad debt. However, section 4.3 of the P&P Board Statement states, “Commencement of collection efforts does not alter the patient’s financial status. A provider’s collection efforts, including the use of outside collection agencies, are part of the information collection process and can appropriately result in identification of eligibility for charity care.” [Emphasis added]

Do you need advice or have advice on these topics? Write us at and we will share.

Least Sophisticated Consumer

Shawn Gretz,
VP of Ridiculously Nice Sales

I love TED talks. A recent one by Rutger Bregman titled, “Poverty Isn’t a Lack of Character; It’s a Lack of Cash,” had us at Americollect thinking about the “poor” in a different light. Go ahead, stop reading this article and watch the first five minutes or so.

Watch it Now!

If you watched the full TED talk, this article is not taking a stance on agreeing or disagreeing with Rutger’s proposal of instituting a guaranteed income. I do, however, agree with much of what he says in the first five minutes. So, why do poor people make so many bad decisions? Why is it that statistically poor people:

  • borrow more
  • save less
  • smoke more
  • exercise less
  • drink more
  • eat less healthfully

A common argument, that Mr. Bregman himeslef self-proclaimed, is that “there’s something wrong with them. If we could just change them, if we could just teach them how to live their lives, if they would only listen.” Them being “the poor”. But something changed Mr. Bregman mind. That something was a study published Eldar Shafir, a Princeton Professor, who learned that when a person is “poor” they have a corresponding loss of IQ. Mr. Bregman compared it to the loss of a night’s sleep or being drunk. Now, most of us know the feeling of both and I’d like to think my IQ remains the same when I had a few drinks, but let’s take lack of sleep for a day. I remember the haze I was in after my son Trevor was born.  We had a rough first year where Trevor loved to sleep 2 hours at a time and then stay up an hour until his next “nap”. There were some days when I would go to work on a total of 3 hours of sleep. I know my IQ wasn’t anywhere close to where it is with a full-night’s sleep. It goes on to say that a person who is “poor” has a “scarcity mentality”. Your IQ decreases when you are searching for what is scare as in “time, money, or food” and let me add health or worried about the health of a loved one or child.

The mind of someone who is struggling isn’t making bad decisions because of who they are but more so because of “where” they are in life. The mind is being overloaded on where the next meal will come from, how to pay the rent, and how to get themselves or family healthy again. Think of it like a computer that has a bunch of programs opened at the same time and running very slow. The computer is overloaded because of all the items you are asking it to do at once. How does this relate to the “Least Sophisticated Consumer”?

The Fair Debt Collection Practices Act (FDCPA) is a regulation that collection agencies are required to follow. In the FDCPA, the “Least Sophisticated Consumer” is the regulation standard for which communications can occur with patients. It ensures that we don’t overload the patient when discussing bills.  That is exactly why Americollect works on being Ridiculously Nice in early out and collections. Patients prefer to communicate with an agency that understands that a person struggling today could be overloaded. Americollect helps patients understand by explaining away the complexities of healthcare with well trained healthcare collectors on items such as preventative vs. diagnostic treatments or facility vs. physician charges. This creates a relationship of trust with the patient and helps Americollect recover more money while satisfying patients and clients. Remember the next time you are on the phone with a struggling patient, their brains could be overloaded with many, many more important scarcity items.



No More Hospital-Based Imaging Says Anthem

Nick McLaughlin, Ridiculously Nice Sales

The Patient Experience is #1 on our list of priorities. It seems that may not be the case for Indianapolis-based Blues giant, Anthem, who implemented a new policy this summer saying that they will no longer pay for MRIs or CT scans delivered at hospitals, unless a review finds it was medically necessary to perform the scan at a hospital. The states effected are Indiana, Kentucky, Missouri, Wisconsin, Colorado, Georgia, Nevada, New York, and Ohio.

Anthem’s hope is that the policy allows them to keep premiums low, and give patients with High Deductible Health Plans an opportunity to save hundreds of dollars to go to a free-standing imaging center. The trouble with that explanation is that patients already have that option. Those who want to take advantage of it can seek lower-cost imaging services, but Anthem’s broad brush solution of not paying for hospital-based imaging at best limits patients from seeking the services they want, where they want, and at worst sticks their patients who are not familiar with this policy with even larger, unexpected bills.

What does this mean for Americollect clients?

Some patients with the resources and ability to deal with the hassle of this policy will likely seek outpatient-imaging services outside of the hospital setting. This will likely deal a significant blow to an often profitable service line, and hurt hospitals’ ability to offer other important services that operate at a loss. Additionally, there will be patients who go to the hospital for care, receive their normal service there, and wind up with a surprise bill that is not covered by Anthem because of this policy. Many of these accounts will wind up in bad debt, the patients will be furious that Anthem did not pay them, and many will refuse to pay the balances themselves. This is a lose-lose situation all the way around.

What can you do?

As if you didn’t have enough hoops to jump through already, here’s another one: figuring out how to prove medical necessity for Anthem’s imaging patients. There is a lot on the line with this one, so figuring out what qualifies as “medically necessary to perform the scans at a hospital” would be my greatest recommendation. Next, for yours and the patients’ sake, try to run all out-patient services through an eligibility check prior to providing the service. I hate that this now has to be done down the services that are provided, but it seems like that is the requirement at this point.

I have a dream that one day getting paid for providing awesome healthcare services won’t be such a contentious, convoluted mess.

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